What it costs
A website and your Google listing from £500, then £75 a month for the report. The job management software from £2,500, then from £250 a month. The exact number is in writing before anything begins, and this page says what moves it.
The two products
from £500then £75 a month
The setup covers the site built or fixed, the listing set up properly, and the first rank map. The £75 buys the monthly report: the same map run again, how your searches are doing, and the call numbers off your listing.
The monthly side is optional and stops with thirty days’ notice.
from £2,500then from £250 a month
The setup covers provisioning, your people and jobs in, training, and the weeks of running alongside your current process before anything goes live. The monthly is shaped by what you want me to carry, from full support down to set up and handed over.
The exact monthly reflects your headcount and which modules run.
Both figures are in writing before any work happens, not after. If the job turns out to be bigger than it looked, that is a conversation before I do it rather than a line on an invoice afterwards. And there is no third number: no setup charge hidden in the first month, no bill for emails or phone calls.
What moves the website number
One that exists and is broadly right is a small job. One never claimed, with the pin in the wrong place, or with a duplicate somebody made years ago, is a much bigger one.
Plenty of people do not. If yours loads quickly and says the right things, keep it. That takes a large chunk out of the setup fee immediately.
One town is a different job from ten. It changes what has to be measured and how much there is to write, and it is the thing most quotes get wrong.
Being visible for one service is simpler than being visible for six, because each one is a separate search with separate competition.
The monthly fee
A monthly fee attached to hosting and support is the first thing cancelled in a quiet January, and quite right too. So the £75 produces something you can actually hold up, every month: the same rank map run again on the same grid, how the searches you care about are doing month against month, and Google’s own figures for how many people called you, tapped for directions, or clicked through to your site.
One page. In sentences. If it was a quiet month it says so, because a report that is good news every single month is not a report, it is a marketing email you are paying for.
What you own
The domain is registered in your name. On the Google listing you are the owner and I am a manager you can remove in two clicks, without asking me. The website is yours and you can take it to any other builder. I hold access, never ownership, and that is deliberate.
The monthly side stops with thirty days’ notice. No tie-in, no minimum term, no cancellation fee, and no awkward phone call required. I would rather you could leave easily and did not want to, than could not leave and did.
Questions
Far more widely than most people expect. You will find UK agencies advertising monthly local SEO for under a hundred pounds, and others charging several hundred a month for what sounds like the same list of tasks. The difference is usually not effort, it is whether anyone is measuring anything. A cheap package that never shows you where you rank is not cheap, it is unmeasured. Ask any of them, including me, what they will show you in sixty days and how they will prove it.
Because the honest number depends on things I cannot see from here: the state of your Google listing, how much website there is to build, and for the software, how many people you have and which parts you want running. From is the floor, and most jobs land near it. What you will never get is a number invented after the work: the exact figure is in writing before anything starts, and if the job is genuinely smaller than the floor I will say so.
Mostly the state of what you already have. A listing that exists and is broadly right is a much smaller job than one that has never been claimed, has the pin in the wrong place, or has a duplicate somebody set up years ago. After that it is how much website there is, and whether you work one town or ten. None of those are things I can guess from a form.
No. The monthly side can be stopped with thirty days' notice, and there is no tie-in, no minimum term and no cancellation fee. The setup work is a one-off and it is yours once it is done. I would rather you were able to leave easily and chose not to, than could not leave and wanted to.
Yes. The £250 a month is shaped by what you want me to carry, and if the answer is nothing much, the number reflects that. Some firms want the setup, the training and then a quiet line to ring when something needs attention; some want me looking after it properly month to month. Both are fine, and which one you want is part of the quoting conversation rather than a package name.
No, and you should be wary of anyone who does. Roughly half of what decides local map results is how far the searcher is standing from your business, which nobody can change. Anyone guaranteeing a position is either not counting that, or is quietly picking a search so obscure that ranking first for it is worth nothing. What I will commit to is showing you the same measurement twice so you can judge it yourself.
You will be able to see that, which is the point of the sixty-day map. If it has not moved, you can stop paying me that month and I would rather you did than stayed out of politeness. I would also tell you what I think went wrong, because usually it is something specific rather than a mystery.
Where you stand
Send me your business name and the areas you cover, and I’ll check where you’re showing up across your area and where you’re not. There’s no charge for it, and if you’re already doing well I’ll tell you that.