SEO for electricians
Four different jobs, searched four different ways.
A tripping fuse box, an EICR for a landlord, a full rewire and an EV charger install are not one business. They are four, with different customers and different urgency, and most electricians are only visible for one of them.
What’s different about electrical work
The jobs have almost nothing in common.
A call-out is urgent and decided on proximity. A landlord needing an EICR is doing a chore, on a deadline, and comparing price and availability. A rewire is a considered purchase with real money attached. An EV charger install is somebody researching a thing they have never bought before.
Those are four different searches, four different states of mind, and in most cases four different pages. Lumping them into one “services” list is the single most common thing I see costing electricians the bigger jobs.
What I’d do
The electrical-specific bits.
The map, per job type
Where you appear for “electrician near me” is rarely where you appear for “EICR”. Worth knowing which you already have.
A page per real job
EICR, rewire, EV charger, call-out. Separate pages, because they are separate customers with separate questions.
Landlord work, treated as its own thing
Certificate work is repeat business with a deadline attached. It is worth being findable for specifically, and most electricians are not.
Credentials where they count
NICEIC or equivalent, stated plainly. It will not rank you and it will get you picked, especially for certificates.
The right primary category
“Electrician” is the obvious one and plenty of profiles are set to something vaguer that quietly costs them.
The same map, sixty days on
Same grid, same words, so you can judge it rather than take my word.
Being straight with you
If your work is commercial, say so early.
Local search is the wrong tool for some electricians.
If most of your money comes from contractors, tenders and repeat commercial clients, a map ranking is measuring something that does not pay you. I would rather tell you that on the phone than take a monthly fee to move a number that does not matter. Domestic and landlord work is where this earns its keep.
Questions
Worth asking.
Is EV charger work actually worth chasing?
It is one of the few genuinely growing search areas in the trade, and the people searching it are planning rather than panicking, so they read before they ring. Whether it is worth it depends on whether you want that work. If you do, it deserves its own page rather than a line on a list of services.
I do mostly commercial. Does any of this apply?
Less of it, honestly. Commercial work comes through contacts, tenders and repeat clients more than through Google, so a geogrid is measuring the wrong thing. Your listing still matters for looking legitimate when somebody checks you out, but I would not sell you a monthly retainer to chase map rankings you do not need.
Does being NICEIC registered help me rank?
No, Google does not rank on it. It helps enormously with getting chosen, particularly for certificate work where the whole point is that the paperwork is valid. Put it where people can see it, on the listing and the site.
Do you cover my area?
I am in Paisley and work across the west of Scotland in person. Further out the same work happens remotely. I would rather be straight about the difference than take money for something that suits me more than you. Ring me and I will tell you.
Related
Have a look at these too.
Where you stand
Find out where you actually rank.
Send me your business name and the areas you cover, and I’ll check where you’re showing up across your patch and where you’re not. There’s no charge for it, and if you’re already doing well I’ll tell you that.