SEO for electricians
SEO for electricians: four jobs, searched four ways.
A tripping fuse box, an EICR for a landlord, a full rewire and an EV charger install are not one business. They are four, with different customers and different urgency, and most electricians are only visible for one of them.
Real data, not an illustration: how fast map visibility falls with distance, from 24,924 measured rankings, August 2026. The call-out lives and dies by this curve.
What’s different about electrical work
The jobs have almost nothing in common.
A call-out is urgent and decided on proximity. A landlord needing an EICR is doing a chore, on a deadline, and comparing price and availability. A rewire is a considered purchase with real money attached. An EV charger install is somebody researching a thing they have never bought before.
Those are four different searches, four different states of mind, and in most cases four different pages. Lumping them into one “services” list is the single most common thing we see costing electricians the bigger jobs.
The four jobs, measured
They are not just different. They are moving in different directions.
Here is what each job’s main search did over seven years of July figures, UK-wide.
| What they type | July 2019 | July 2026 |
|---|---|---|
| electrician near me | 33,100 | 60,500 |
| eicr | 5,400 | 22,200 |
| eicr certificate | 880 | 18,100 |
| ev charger installation | 880 | 14,800 |
| rewiring a house | 1,900 | 1,000 |
Google keyword data for the United Kingdom, pulled 28 August 2026.
Call-outs nearly doubled. Certificate searches went from a niche term to the second biggest search in the trade, twenty times bigger on “eicr certificate” alone. EV charger installation grew seventeen-fold to 2024 and has held there since, and “ev charger installers near me” went from 50 searches a month to 2,900. The rewire, the job most electrician websites are built around, is the only one shrinking.
The growth is in exactly the two jobs most electrician sites bury in a services list. Certificates and chargers are where new demand arrived, and both are searched by people who read before they ring. There are still government chargepoint grants for some households, which is one more thing a proper EV page can say that a services list cannot.
The call-out, meanwhile, is decided mostly by proximity: when we measured 24,924 map rankings in August 2026, the median first-place business held that spot to about 0.9 miles from its door. You cannot move your unit, but the certificate and charger work travels much further than the emergency does, which is exactly why it deserves its own visibility rather than whatever is left over from the call-out page.
What we’d do
The electrical-specific bits.
The map, per job type
Where you appear for “electrician near me” is rarely where you appear for “EICR”. Worth knowing which you already have. How the measurement works is on the SEO for tradesmen page.
A page per real job
EICR, rewire, EV charger, call-out. Separate pages, because they are separate customers with separate questions, and the table above says two of them are where the demand went.
Landlord work, treated as its own thing
Certificate work is repeat business with a deadline attached. It is worth being findable for specifically, and most electricians are not.
Credentials where they count
NICEIC or equivalent, stated plainly. It will not rank you and it will get you picked, especially for certificates.
The right primary category
“Electrician” is the obvious one and plenty of profiles are set to something vaguer that quietly costs them.
The same map, sixty days on
Same grid, same words, so you can judge it rather than take our word.
The work that comes back
Some of these jobs repeat. Most trades have none that do.
Certificate work is on a clock, and the clock does not care how busy you are.
A rewire happens once in a generation. An EICR happens because somebody has an obligation and a date, and it comes round again on a cycle whether the customer likes it or not. Landlords and letting agents are the obvious example, and they tend to hold more than one property.
That changes what being findable is worth. Winning a one-off call-out is worth the call-out. Being the electrician a letting agent finds and then keeps using is worth considerably more than one job, and it is the kind of customer who searches deliberately rather than in a panic. The search data above backs the instinct: certificate demand has quadrupled in seven years while the one-in-a-generation jobs shrank.
It also means the certificate work deserves its own page and its own plain wording, rather than being one bullet on a general services list. It is a different customer with a different reason for searching, and they are easier to be found by than most.
Questions
Worth asking.
Is EV charger work actually worth chasing?
The searches grew seventeen-fold between 2019 and 2024 and have held at that level since, around 14,800 a month UK-wide for the installation term alone. The people searching are planning rather than panicking, so they read before they ring. Whether it is worth it depends on whether you want that work. If you do, it deserves its own page rather than a line on a list of services.
I do mostly commercial. Does any of this apply?
Less of it, honestly. Commercial work comes through contacts, tenders and repeat clients more than through Google, so a geogrid is measuring the wrong thing. Your listing still matters for looking legitimate when somebody checks you out, but we would not sell you a monthly retainer to chase map rankings you do not need.
Does being NICEIC registered help me rank?
No, Google does not rank on it. It helps enormously with getting chosen, particularly for certificate work where the whole point is that the paperwork is valid. Put it where people can see it, on the listing and the site.
Do you cover my area?
We are in Paisley and work across the west of Scotland in person. Further out the same work happens remotely. We would rather be straight about the difference than take money for something that suits us more than you. Ring us and we will tell you.
Where you stand
Find out where you actually rank.
Send us your business name and the areas you cover, and we’ll check where you’re showing up across your area and where you’re not. There’s no charge for it, and if you’re already doing well we’ll tell you that.